Marketing - 1233 Words

Introduction to Marketing Written Report SK-II Segmentation, Targeting Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung, Nichole Ho Wai Ki, Vivian Kwan Tsz Kwan, Sita Ng Chun Ting, Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5 5) Positioning Value Proposition P.5 6) Conclusion P.5 7) References P.6-7 Introduction of SK-II SK-II, is a†¦show more content†¦How SK-II target their customers SK-II is under the concentrated marketing. SK-II has the same marketing mix, and it is for the different customer’s segmentations, which are Demographic, Psychographic and Behavioral. There are 2 main product streams for SK-II, which are Skin Care and Cosmetics. The different product has different effect, like Whitening, Wrinkle Resilient and Spot Control. (*7) The price of SK-II is costly and not adjustable, but there are various seasonal packages for their customers in order to attract them to purchase more and more. Also, there are several selling channels for SK-II, such as Sogo Department Stores, Lane Crawford, Watson’s and Mannings. Excluding those channels, SK-II has their own concept stores in Kowloon Bay and Shatin as well. (*8) For the promotion of SK-II, the two most important ways are from Television and Magazine advertisements with their famous ambassadors. Positioning and Value Proposition SK-II is under a keen competition and is still highly positioned in Skin Care and Cosmetic Industry. The product positioning is noble, mature, modern and confident. For instance, Olay is defined as low price but in high quality and Shiseido is defined as high price in high quality. However, SK-II products captured the hearts of consumers. SK-II gives the consumers a clear image and picks the right slogan and strategy whichShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Cultural Impact on Food Choice and Nutrition - Free Essay Example

Sample details Pages: 5 Words: 1350 Downloads: 9 Date added: 2019/02/20 Category Health Essay Level High school Tags: Nutrition Essay Did you like this example? People have a tendency to live together. Over the course of human evolution, humans have organized themselves in the forms of tribes, villages, cities, states, and countries. Within all of these organizations of people developed cultures that distinguished what people should consume and what they should avoid (Barilla Center For Food Nutrition). Food choice and nutrition are influenced by multiple facets of culture. Culture is defined by Cambridge Dictionary as â€Å"the way of life of a particular people†. A person’s diet is influenced by and regulated through the cultural facets of faith, heritage, and the vernacular. A person’s diet is influenced by and regulated through the cultural facet of faith. This facet is based on the fact that certain belief systems set dietary rules and guidelines. Societies differ in their adherence to these religious dietary rules and guidelines, but those with higher numbers of orthodox and devout religious followers are more likely to adhere to them and oppose genetic food modifications. Followers of orthodox Judaism follow kosher diets diets based on Jewish laws. Some examples are Jewish diet laws include consuming no pork or seafood products and limiting alcohol consumption to wine made by faithful Jews. Followers of orthodox Islam have similar but different dietary restrictions to follow compared to their Jewish counterparts. Similar to Jewish law, pork consumption is forbidden. Unlike Jewish law, all forms of alcohol are forbidden for followers of orthodox Islam. Don’t waste time! Our writers will create an original "Cultural Impact on Food Choice and Nutrition" essay for you Create order Followers of orthodox Islam and Judaism also get their diets impacted through periods of consuming no food in order to observe days or periods of fasting (Heiman, Amir, et al). The religious act of fasting is associated with different meanings and purposes depending on the religion. In the Abrahamic religions, the act of fasting is associated with learning modesty, patience, and spirituality as well as being a symbol of one’s faith (Barilla Center For Food Nutrition). Some faith systems also set guidelines that relate to socio-economic status. Hinduism is one such faith system that does this is when it is accompanied with the caste system. Hinduism does not strictly forbid the consumption of foods, but sets standards to determine how â€Å"polluted† or unclean certain acts, foods, and drinks are. In general, members of socio-economic lower status consume food and drinks that are considered to be less clean. In addition, Hindu followers that maintain a vegetarian diet a re regarded as having a higher status than their meat-eating counterparts because any interaction with dead animals is viewed as polluting (Stephon, Yehudi). A person’s diet is influenced by and regulated through the cultural facet of heritage. Heritage and tradition shape what a culture views as ideal for sizes of meals and body shapes. In January, 2018 a cross-sectional study of 81 adult Kiribati and European male seafarers was conducted to better understand cultural differences in food, body image attitudes, and eating behavior. The study was setup to make cultural background the primary difference between participants. This was done by limiting participation for the study to four transatlantic merchant cargo ships that were operated by the same company and shared similar diets and access to recreation. The study found that the Kiribati participants consumed more food and displayed larger body shapes than their European counterparts. Researchers found that this correlated with the Kiribati participants saying that larger body shapes are more respectable despite slimmer body shapes being more attractive. European participants on the other hand reported slimmer body shapes being more respectable and attractive (Westenhoefer, Joachim, et al). Another example of cultural heritage impacting food consumption can be seen through analyzation of how plate size influences how filling a meal will or will not be. In October, 2017, a cross-cultural analysis was published on this phenomena. It observed a correlation of western cultures objectifying perceived fullness from food based on plate size which is not shared by Asian cultures. Potential reasoning for this correlation lays behind the practice of western cultures to load their plates at mealtime prior to eating whereas Asian cultures tend to fill their plates at mealtime with smaller portions throughout the time they spend eating (Peng). The influence of how varying plate size can be used to perceive fullness in western cultures can be utilized by meal preppers and restaurants to encourage consumers to eat more or less food. Cultural heritage influences what foods and drinks people will consume. Traditional diets based off of the available resources of a particular area can influence what forms of food are or are not acceptable. For example, Japan has a seaside culture that dates back thousands of years and has incorporated raw fish into traditional recipes, sushi being an example. On the other hand, sushi and other raw fish meals have only recently begun to become acceptable in western cultures (Nordstrà ¶m). The phenomenon of cultures varying what is acceptable to eat has roots in the evolution of human survival. Being biologically omnivorous, humans have a wide array of food that could be edible. As humans started to live together, they were able to share ideas of what food was safe to eat and what was not. They also were able to share ideas regarding why to eat or not to eat certain food, how to prepare food, and how food should be eaten. In addition to culture limiting the food choices consumers ch oose, other cultures’ food choices can be used to differentiate them and begin to assess relatability or perceived threat level (Barilla Center For Food Nutrition). The narrative of a population’s origins can also strongly influence what a culture consumes. An example of this is the culture of the Guatemalan Maya. There culture has an origin story that states that people originated from maize. As a result, maize is incorporated into almost all of all meals, and a feeling of ‘fullness’ or satiation lacks without it (Fischer). Vernacular culture influences a person’s food choice and nutrition. This cultural facet is based on the idea that people are influenced by what is perceived as socially normal and food selection being limited what the local food culture demands. This facet can be utilized analyzing the food culture of the United States. The United States food culture has been undergoing a change in the nutrition of their diets. Compared to the 1970s, Americans in 2010 consumed more than twice the amount of cheese and poultry while consuming less red meat and dairy milk. Between the 1970s and 2010,average fruit and vegetable caloric intake dropped by 1.3% (DeSilver). One reason for the shift of consumption rates is the push or strive for Americans to eat healthier. Consumer demand and grocery suppliers have not ignored this changing diet and research done by Catalina Marketing found that a majority of shoppers have observed increased rates of food options and â€Å"healthful foods and beverages† in their grocery stores. Despite the increased rates of food variety and healthy options, the United States remains as the top meat consuming country in the world with its meat and poultry dominating its 2012 agricultural industry production (Reynolds). Within the greater food culture is subculture of consumers who do not consume meat. This sub-culture of vegetarians and vegans consist of 4.4% of the United States population. The American Dietetic Association acknowledges that following meatless diets has many potential benefits beyond getting enough nutrients such as developing a resistance to obesity and cardiovascular diseases. However, the prevalence of meat consumption in American culture makes the act of following a meatless diet counter-cu ltural and has potential to cause alienation due to the cultural tendency to bond over meals (Potter-Dunlap, Tse) A person’s diet is influenced by and regulated through the cultural facets of faith, heritage, and the vernacular. Cultural adherence to certain faith systems limits what food and drinks people are allowed to or will consume. Cultural heritage establishes standards for how people can view nutrition differently and determine what foods and drinks are favored or acceptable to eat and which to avoid. Vernacular culture sets standards for what people will eat when they gather together and can affect the diets people choose to follow to avoid social alienation.

Econs - 1089 Words

INTRODUCTION TO MANAGERIAL ECONOMICS Dr. Gong Jie National University of Singapore Why Do We Study Economics ï  ¶ People have to â€Å"Choose† â™ ¦ Resources are scarce. â™ ¦ There is No Such Thing as Free Lunch! ï  ¶ Economics: the science of Rational Choice â™ ¦ Rationality: the basic assumption â™ ¦ Rational Choice: Economic agents use all the information available to make decisions that most efficiently satisfy their needs and achieve stated objectives. â™ ¦ How do people make rational choice? This is the subject of Economics! Paul A. Samuelson’s definition of Economics ï  ¶ â€Å"Economics is the study of how men and society choose, with or without the use of money, to employ scarce productive resources, which could have alternative uses, to produce various†¦show more content†¦What is the cost if you run you own restaurant? ï  ¶ Suppose that you own a house on Orchard Road, and you decide to run a restaurant, your total cost would include: ïÆ' ¼Explicit Cost: ïÆ' ¼Implicit Cost ïÆ'ËœUtility: electricity, water and gas ïÆ'ËœThe rental income you give up ïÆ'ËœMaterial ïÆ'ËœYour possible employment income ïÆ'ËœFurniture and Equipment ïÆ'ËœWage paid to employees Economic Modeling ï  ¶ Models are simplifications†¦like maps ï  ¶ Resemble reality ï  ¶ Abstract from the rich details ï  ¶ Help understand the fundamental forces Endogenous vs Exogenous Variables ï  ¶ Exogenous variables: Variables that have values that are taken as given in the model. ï  ¶ Endogenous variables: Variables whose value is determined within the model being studied. ï  ¶ Analyze the business of a lemonade stand: ïÆ' ¼Exogenous ïÆ' ¼Endogenous ïÆ'ËœCustomer volume ïÆ'ËœPrice ïÆ'ËœInput price ïÆ'ËœQuantity ïÆ'ËœTemperature ïÆ'ËœProduct Quality ïÆ'Ëœ# of competitors ïÆ'ËœAdvertisement Decision making has two components ï  ¶ First, there is a goal â™ ¦ Basic Managerial Objective: to maximize net benefits ï‚ § Net Benefits = Total Benefits - Total Costs ï‚ § Profits = Revenue – Costs â™ ¦ Objective function: functional relationship between the value of the goal, and the values of endogenous variables and exogenous variables. ï  ¶ Second, there is a set of options taken to achieve the goal: â™ ¦ How much of the endogenous variable should be used to maximize net benefits? Find the optimal choice: Marginal (Incremental) Analysis ï  ¶ Marginal Benefits (MB): ChangeShow MoreRelatedEcon984 Words   |  4 PagesMaximum four per group, all students must be registered in the same section of the same course. Names must be in alphabetical order on the cover page. †¢ Graded work will be available for pick-up beginning on the afternoon of Friday March 14 in the Econ Distribution Center, Dunning Hall Room 334. You will require your student card. †¢ This assignment covers material from Chapters 20-24 of the text. True, False, or Uncertain [48 marks - 6 marks each] Explain why each of the followingRead MoreEcon1249 Words   |  5 PagesECON 410.502 Macroeconomic Theory Spring 2010 Instructor: Guangyi Ma Extra Problems #1 Suggested Answers and Comments Notice: (1) This set of extra problems contains 25 multiple-choice problems and 6 analytic (short-answer) problems. These problems are not homework and will not be graded. The aim of these problems is to provide you with additional exercises. (2) I will give solutions of the assignment and the â€Å"extra-problem† set after the due date. Page 1 Problem 1~25: MultipleRead MoreEcon Ans975 Words   |  4 PagesECON2103 – Problem Set (1) Multiple Choice Questions: 1. Understanding opportunity cost You work as an assistant coach on the university basketball team and earn $12 per hour. One day, you decide to skip the hour-long practice and go to the local carnival instead, which has an admission fee of $7. The opportunity cost of skipping practice and going to the carnival, valued in dollars is _________. 1) 2) 3) 4) $20 $12 $19 $7 2. Determining opportunity cost Winona is deciding whether to buy a suitRead MoreEcon2406 Words   |  10 Pagesï » ¿Homework Assignments Problems Applications Chapter 1 Homework 4. You win $100 in a basketball pool. You have a choice between spending the money now or putting it away for a year in a bank account that pays 5% interest. What is the opportunity cost of spending the $100 now? 5. The company that you manage has invested $5 million in developing a new product, but the product is not quite finished. At a recent meeting, your salespeople report that the introduction of competing productsRead MoreEcon5686 Words   |  23 Pagesï » ¿[Q#2020] If buyers’ value for bicycles increase, the demand for bicycles will ______.a. Increase [Q#2053] A supply shortage in the market for lettuce will _______ the equlibrium price of lettuce. a. Increase [Q#2057] At any moment the equilibrium price in the market for tablet computers will be determined by ________ . c. Buyers and the sellers of tablet computers [Q#2059] The equilibrium price is also known as c. the market-clearing price. [Q#4021] Along a demand curve with a constant slopeRead MoreEcon4429 Words   |  18 PagesECON 11026 Assignment Item 1 . S0183732 Part A Q1ai) Article can be found in the following website : http://www.skynews.com.au/businessnews/article.aspx?id=738928amp;vId= The article ‘ Strong jobs figures put rate cut in doubt’ described that there is an increase in employment in the last one month which might help in putting hold to rate cut by Reserve Bank of Australia. There are positive signs in Australian job market with increase in 44000 employed peopleRead MoreEcon754 Words   |  4 PagesAssume that a cargo ship carrying the merchandise of a cloth merchant has been wrecked. Such a setback will be accounted as the merchant’s: Part I: Choose the one alternative that best completes the statement or answers the question. (1 Point each) 1. Which of the following is a positive statement? a. Heavy snowfall drives up the demand for heaters. b. Fiscal expenditures should be increased to combat recession. c. Government should encourage foreign direct investments to generate employmentRead MoreEcon634 Words   |  3 PagesQuestion Results Question 1: In our  macro  Circular Flow, the Businesses are choosing to  borrow  Ã‚  _____________ billion dollars. Your Answer(s): * 5000 Correct Answer(s) (in green): * 5000 * 3500 * 1000 * 500 Question 2: In the Private Sector, there are many  choices  to be made by Business managers regarding which â€Å"projects† to borrow for and which â€Å"projects† to invest in.  Ã‚  These choices often contain a great deal of ______________________  as well as  the potential for benefitsRead MoreEcon1039 Words   |  5 PagesPreface In our data analysis we do some univariate analysis before proceeding to models. In survival analysis it is highly recommended to look at the Kaplan-Meier curves for all the categorical predictors. This will provide insight into the shape of the survival function for each group and give an idea of whether or not the groups are proportional. We also consider the tests of equality across strata to explore whether or not to include the predictor in the final model. For the categorical variablesRead MoreEcon1239 Words   |  5 PagesQuestions based on â€Å"Too Big to Fail† movie Watch the movie and answer the following questions briefly. Upload your answers on Moodle using the Link â€Å"Submit Assignment on Too Big to Fail here† 1. When Lehman brothers was in trouble, Henry Paulson called the other banks’ CEOs on a meeting to find a solution to Lehman Brothers’s problem? Why did Henry Paulson think that a private sector solution, instead of government bailout, was needed? 2. (Up to about 43:00 of the movie) Why did the Lehman

Oedipus Medea And Agamemnon Essay Example For Students

Oedipus Medea And Agamemnon Essay A monologue from the play by Aeschylus NOTE: This monologue is reprinted from The Dramas of Aeschylus. Trans. Anna Swanwick. London: George Bell and Sons, 1907. AEGISTHOS: Hail, joyous light of justice-bearing day!At length I can aver that Gods supernal,Judges of men, look down on earthly woes,Beholding, in the Erinyes woven robes,This man, thus prostrate, welcome sight to me,The wiles atoning compassed by his sire.For Atreus, Argos ruler, this mans father,Did from the city and his home expelThyestes, rival in the sovereignty,My father, to be plain, and his own brother.But coming back, a suppliant of the hearth,Wretched Thyestes found a lot secure,Not doomed his natal soil with blood to stain,Here in his home: but this mans godless sire,Atreus, with zeal officious more than kind,Feigning a joyous banquet-day to hold,Served to my sire, for food, his childrens flesh.Their feet indeed, the members of their hands,Seated aloof, in higher places, he hides.Partaking of the undistinguished parts,In ignorance, Thyestes eats the food,Curse-laden, as thou seest, to the race.Discerning then the impious deed, he shrieked,And back recoiling the foul slaug hter spewed.Spurning, with righteous curse, th insulted boardDread doom he vows to the Pelopid;So perish the whole race of Pleisthenes.Hence is it that ye see this man laid low;The righteous planner of his death am I.For me, the thirteenth child, in swathing clothes,He with my wretched sire, to exile drove.But, grown to manhood, Justice lead me back,And I, although aloof, have reached this man,The threads combining of the fatal plot.Now for myself twere glorious to die,Seeing this man entrapped in Justice toils.